Ford remarked that when you are working with a massive amount of costumers, you can't have relationships with each. Although, in PR it's important and a part of who we are, to build relationships.
Someday, it is my dream to work as a wedding planner. I don't want to have my own firm since I basically have no managing skills. But, I want to work with brides, grooms, and moms. I want them to reach me whenever they want. This can be via email, facebook, or phone. Now I know that wedding planning isn't the same as working with thousands or even millions of customers, but it's still a worry for brides to not have a coordinator that they can be personal with. I want to be personal with each one and develop relationships throughout the whole planning process. I can't promise 100% of my time since I sleep and will be married, but I can give them 90%.
(Sam Ford: 5 Marketing Lessons Learned from Mr. Rogers)
Hi Audrey,
ReplyDeleteI'm glad you found my Fast Company piece of interest. I'm actually in public relations myself and consider this industry part of the marketing world. I work for Peppercom Strategic Communications up in New York City, but I actually live in Bowling Green, Kentucky, so not that far north from you. In fact, I fly out of Nashville, as it's the closest airport. In any case, just wanted to say that I appreciated your post, am glad it resonated with you, and agree that these lessons apply deeply to PR.
Sam