Friday, November 5, 2010

Fast Company: Taking Toys out of Fatty Happy Meals

Ariel Schwartz wrote an interesting piece on Wednesday about a topic that I have gravitated towards since I watched "Fast Food Nation." McDonald's!

For years people have experimented with a Micky D's burger and side of fries to show the break down of the meal. The at-home study found that there was no deterioration in the meal. The guy behind "Fast Food Nation" has a youtube clip where he is showing the results of the experiment (well, the no-results.)

In San Francisco, Schwartz reported, toys will no longer be given with meals that go above 600 calories. She writes "a Happy Meal containing a cheeseburger, small order of french fries, and a Sprite racks up 640 calories."

The move is reminiscent to Kellogg's decision in 2007 to stop marketing sugary cereals and treats to children under age 12. When the brand decided to make changes about sodium and sugar intake, CSPI executive director Michael Jacobson said: "Over the years, Kellogg has marketed so many foods that are so high in sugar. They call them breakfast cereals. They should really be called breakfast candies."

McDonald's in San Francisco will not be giving rewards to children for eating fatty foods, so-to-speak. It's controversial because parents are saying "It is our right to feed our kids how we choose." However, a Harvard study may explain why different brands may need to begin taking drastic measures. The University claims that 42 percent of Americans will be obese (not just overweight!) soon.

San Fran, this won't mean anything to you--but I stand behind your decision.

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