Thursday, December 9, 2010

How the Future of Big Tobacco Could Be Tiny Lithium Batteries

(Original article wrote by Kit Eaton.)

Tobacco companies, it is time to greet 2011 and
increase revenue by making eco-friendly batteries.

Because of TMV nanrods bind to electrodes, batteries
will be able to last up to ten times longer. Eaton's big
example of the discovery is that MacBook Airs would be
able to "hang on in standby mode for 10 months." She
also adds that the smartphones we have grown accustomed
to would be able to have a weeklong call time life.

If tobacco companies are able to produce the lithium batteries,
then imagine the profits that each would gain.
With all of the negative publicity, these companies would
neet to take public relations/marketing/advertising to a new
level.

Fast Company: Netflix Strikes $200 Million Streaming Deal with Disney, ABC


Austin Carr has wrote yet another article about a huge interest of mine: Netflix. Nothing is better than coming home to your sweetie-pie, popping a bag of popcorn, and surfing the killer of Blockbuster...seriously.

Not only can my fiance and I catch up on King of the Hill, but we can rent almost any movie or television episode that we want (with a few exceptions, of course.) But now, the company has upped the ante by making a $200 million deal with ABC and Disney. Viewers will soon be able to watch Desperate Housewives and Grey's Anatomy whenever they choose.

Netflix is also transforming into more of an online collection of favorites instead of a snail-mail service. That's exciting news for every married couple in the U.S. Bring it on date night ;-)

As a PR student, I have to applaud the database for staying relevant to todays need for instant gratification and snazzy features, such as the Kinect service. It is upfront about changes, understanding about mail lossage, and easy to maneuver. I can go to the website, find a movie, and instantly send it to my Wii or Xbox 360. Not to mention, Netflix has the funniest commercials. Now, it is time to put a face with the company--like Geico's gecko.